The iconic Jaguar logo has been simplified, removing the circular surround and script lettering. It now features a bolder, more dynamic leaping jaguar. The Land Rover logo retains its classic shape but has been given a more refined appearance.
“These new logos are more than just a cosmetic change,” said Thierry Bolloré, CEO of Jaguar Land Rover. “They represent our vision for the future, a future of zero emissions and autonomous driving.”
The new logos will be rolled out across all Jaguar Land Rover vehicles, dealerships, and marketing materials in the coming months. They will also be used on the company’s new electric vehicles, such as the Jaguar I-PACE and the Land Rover Range Rover Velar P400e.
The update to Jaguar’s logos has been praised by design experts. “The new logos are more modern and sophisticated,” said Peter Zec, CEO of Red Dot Design Award. “They reflect the company’s commitment to innovation and design.”
The redesign of the logos is part of Jaguar Land Rover’s broader transformation plan. The company is investing heavily in electric and autonomous driving technologies and plans to launch several new electric vehicles in the coming years.
“The new logos are a symbol of our commitment to a future of sustainable mobility,” said Bolloré. “We are confident that these new logos will help us to attract new customers and build on our success in the global automotive market.”
