According to Jaguars President Mark Lamping, “Our fans are the heart and soul of our organization. We value their input and are thrilled to offer them this unique opportunity to contribute to a lasting legacy.”
The team has shortlisted three distinctive logo designs that capture the spirit of the Jaguars’ past, present, and future. Each design incorporates elements that symbolize the team’s identity and enduring connection to the city of Jacksonville.
“We’ve been hard at work developing these concepts and believe they truly reflect the evolution of our franchise,” said Jaguars Creative Director Brad Scoffield. “We’re eager to hear from our fans on which design resonates with them the most.”
The Jaguars have set up an online platform where fans can view the designs and cast their votes. The voting window will remain open until March 31st, 2023, allowing ample time for fans to consider their choices and make their voices heard.
“This is an exciting time for our team,” remarked Jaguars Head Coach Doug Pederson. “To have our fans participate in this decision-making process is a testament to their unwavering support. Their enthusiasm will no doubt fuel our success on the field.”
The selected logo will be unveiled during a special ceremony at TIAA Bank Field on April 22nd, 2023, coinciding with the team’s annual Draft Party. The winning design will adorn Jaguars merchandise, uniforms, and marketing materials throughout the 30th season.
The Jaguars are confident that this fan-driven initiative will generate significant excitement and strengthen the bond between the team and its supporters. As the countdown to the 30th season continues, the franchise eagerly awaits the outcome of this historic vote and the unveiling of its new logo.
